Why Your Local Business in Bedfordshire & Hertfordshire Needs a Google Business Profile

Published: June 17, 2025

If you run a local business that serves a specific geographic area—like a tradesperson in Bedford, a consultant in Hertford, or an IT support company covering both Bedfordshire and Hertfordshire—your online presence is about more than just your website. One of the most powerful, yet often underutilised, free tools at your disposal is a Google Business Profile (GBP).

When a potential customer searches for "PC repair near me" or "business IT support in Biggleswade," Google's primary goal is to provide the most relevant, local results. This is where your GBP shines. It's the information box that appears in Google Maps and on the right-hand side of search results, showing your business name, address, phone number, opening hours, and customer reviews.

The Key Benefits of a Google Business Profile:

  • Increased Visibility in Local Search: A well-optimised GBP is a massive ranking factor for the "local pack" (the map and three business listings that appear at the top of many local searches). Without one, you're practically invisible to a huge number of potential customers in your area.
  • Builds Trust and Credibility: A complete profile with photos, positive reviews, and accurate information signals to both Google and customers that you are a legitimate and trustworthy business. Customer reviews are particularly crucial for building social proof.
  • Provides Key Information Instantly: Your GBP allows customers to get the information they need—like your phone number or directions—without even needing to click through to your website. This reduces friction and makes it easier for them to contact you.
  • It's a Direct Line to Your Customers: The Q&A feature allows potential customers to ask questions directly on your profile, and your answers can inform others. You can also post updates, offers, and news, keeping your profile fresh and engaging.

Getting Started is Easy

Setting up your profile is simple. Head to google.com/business to get started. The key is to be thorough:

  • Fill out every section completely.
  • Use high-quality photos of your business (or yourself, for a service-based business).
  • Ensure your Name, Address, and Phone Number (NAP) are consistent with your website.
  • Encourage your happy customers to leave reviews.

For businesses in Bedfordshire and Hertfordshire, a strong local search presence is non-negotiable. If you're not utilising a Google Business Profile, you're missing out on your most valuable local customers. If you need help setting up or optimising your profile and overall web presence, The Tec Wizard is here to help.